Pregnancy is a time filled with joy, anticipation, and a little bit of worry. Between doctor’s visits, nursery planning, and lifestyle changes, expecting moms are also faced with another challenge: choosing safe beauty and skincare products.
Not all products marketed as “gentle,” “organic,” or “natural” are actually safe for use during pregnancy. Some contain ingredients that could be harmful to you or your baby. That is why more and more moms are turning to tools like an ingredient checker, pregnancy ingredient checker, or even an ingredient scanner to double-check labels before they buy.
To help make things easier, here are 10 beauty brands that moms consistently trust during pregnancy. These brands prioritize transparency, safety, and formulations that work without risky ingredients. While everyone’s skin and body respond differently, these options are a good starting point.
1. Burt’s Bees
Burt’s Bees has long been a favorite for its naturally inspired products. Their fragrance-free lotions and lip balms are popular with moms who want to avoid harsh chemicals. Always double-check individual products with a skincare scanner, since not every Burt’s Bees product is formulated for pregnancy safety.
2. CeraVe
Known for dermatologist-developed formulas, CeraVe is simple, effective, and widely available. Their cleansers and moisturizers are generally pregnancy-safe because they focus on ceramides and hydration rather than harsh actives.
3. Earth Mama Organics
Earth Mama creates pregnancy-focused products, from belly butter to herbal nipple cream. Their transparency about ingredients makes them a trusted choice, but it is still smart to run them through a pregnancy ingredient checker before use.
4. The Honest Company
Founded by Jessica Alba, Honest has built its reputation on safety and transparency. Their skincare and body care lines are popular among moms-to-be for avoiding additives like parabens and phthalates.
5. Mustela
A French brand often recommended by dermatologists, Mustela has pregnancy-specific lines such as stretch mark creams. They have been clinically tested for safety, but it is always wise to confirm with an ingredient scanner.
6. Aveeno Baby & Sensitive Skin Lines
While Aveeno is often marketed for babies, many moms use their sensitive-skin adult line during pregnancy as well. Oat-based formulations tend to be soothing and safe.
7. Weleda
Weleda has been producing plant-based products for decades. Their Skin Food cream is a cult favorite, though moms should be careful with certain essential oils in their range. Using an ingredient checker can provide peace of mind.
8. Cetaphil
Much like CeraVe, Cetaphil is a dermatologist-trusted brand with gentle, fragrance-free formulas. Their cleansers and moisturizers are often recommended for moms managing pregnancy-related skin sensitivity.
9. SheaMoisture (Sensitive & Baby Lines)
SheaMoisture’s baby and sensitive skin products are generally safe and nourishing, often using shea butter and aloe. Since some of their other products contain essential oils, it is best to confirm safety through a skincare scanner.
10. Belli Skincare
Belli is one of the few brands designed specifically with expecting moms in mind. Their products are OB/GYN-recommended and screened against a list of potentially harmful ingredients.
How to Choose Safely
Even with trusted brands, no single company can guarantee every product in their lineup is safe for pregnancy. Labels like “clean,” “green,” or “natural” do not always tell the whole story. That is where technology can help.
With the SafeMom app, you can:
- Scan or search products with our ingredient scanner
- Use the pregnancy ingredient checker to instantly flag unsafe ingredients
- Double-check skincare, makeup, and even household items with the built-in skincare scanner
No more second-guessing or searching each ingredient one by one. SafeMom gives moms confidence and peace of mind so you can focus on what matters most: your health and your baby.
💡 Download SafeMom today and start scanning your products with the pregnancy ingredient checker before your next shopping trip.
