Pregnancy-safe ingredient checker: Know what’s in it before it goes on your skin.

Scan a barcode or photograph the ingredient list. SafeMom checks every ingredient against sourced pregnancy guidance and gives you a clear Safe, Caution, or Avoid, with the reason behind each one.

Free to try for 7 days on iPhone and Android.

A smiling woman in a bathroom holding up her phone, showing a SafeMom result that reads Safe to use, next to the lotion she scanned

Barcode or photo

Line up the barcode and it scans on its own. When a barcode won’t scan, photograph the ingredient list instead.

Safe, Caution, Avoid

Every ingredient gets a verdict, shown with a shape as well as a colour, so it reads at a glance.

Sources you can check

Guidance is traced to ACOG, the FDA, and peer-reviewed research, and every ingredient page shows its evidence.

See it in action

Scan it. Know if it’s safe for pregnancy.

Watch SafeMom check a real product in under 30 seconds. Point your camera at a label and the app flags every ingredient to avoid, so you can stop second-guessing what’s in your routine.

How it works

From the shelf to an answer in seconds

No searching, no ingredient glossary. Scan the product and SafeMom does the reading. See the full walkthrough.

SafeMom scan screen with a barcode viewfinder and a Barcode and Photo switch

Step 1

Scan the product

Line up the barcode and it scans on its own. No barcode? Switch to Photo and capture the ingredient list.

SafeMom result screen showing Use with caution and the ingredient to check

Step 2

Read the verdict

See Safe, Caution, or Avoid first, then each ingredient and why it was flagged.

SafeMom Shop screen listing pregnancy-safe products

Step 3

Choose with confidence

Browse pregnancy-safe products in Shop, and come back to anything you have scanned in Recents.

The verdicts

Three clear answers, always with the reason

No fear and no guesswork. Each result says what was flagged and why it matters. Browse every rated ingredient.

SafeMom result reading Safe to use for a daily moisturizing lotion
Safe

Every ingredient we could read is considered safe in pregnancy. Scan another, or see the full list of what was checked.

SafeMom result reading Use with caution for a shampoo
Caution

Worth knowing about. Lavender oil can act like estrogen, so it is worth limiting in leave-on products. The reason sits next to the ingredient.

SafeMom result reading Avoid for a retinol serum
Avoid

Generally advised against. Retinol is a vitamin A derivative. Oral forms are linked to birth defects, and topical use is generally advised against during pregnancy.

A woman checking a skincare product in front of her open bathroom cabinet

At home

Check the whole shelf, not just one bottle

Open the bathroom cabinet and scan what you already use. Recents keeps every product you have checked in one place, newest first, so you never have to scan it twice.

Browse the ingredient database
A woman walking with a stroller and a diaper bag

On the go

Built on sources, not scare tactics

SafeMom doesn’t try to alarm you or talk you out of anything. It shows what is flagged, cites the evidence behind it, and leaves the decision with you and your care team.

Read common questions

Real products, plain answers

Every scan ends in a clear answer

In the bathroom, the pharmacy aisle, or the kitchen, SafeMom gives you the same thing: a verdict and the reason for it.

A pregnant woman holding a phone that shows a Safe to use result
Safe
A woman in a pharmacy holding a sunscreen and a phone showing a Use with caution result
Caution
A woman in a pharmacy aisle holding a phone showing an Avoid result
Avoid
A smiling woman holding a phone that shows a Safe to use result beside a lotion bottle
Safe

From the SafeMom blog

Pregnancy product guides

All blog posts

Questions

Good to know before you start

Is SafeMom a replacement for my doctor or midwife?

No. SafeMom summarizes published pregnancy guidance on ingredients so you know what to look at and what to ask. Your OB-GYN or midwife knows your history, so check with them about anything you are unsure of.

What can I scan?

Skincare, haircare, makeup, sunscreen, and other personal care products. Scan the barcode, or photograph the ingredient list when the barcode will not scan. Not sure about a single ingredient? Look it up in our ingredient database.

What do Safe, Caution, and Avoid mean?

Safe means every ingredient we could read is considered safe in pregnancy. Caution means at least one ingredient is worth limiting or checking. Avoid means at least one ingredient is generally advised against during pregnancy.

Where does the guidance come from?

ACOG, the FDA, and peer-reviewed research. Each ingredient page shows its sources and the date it was reviewed. Read our editorial standards for how we research and update.

Does SafeMom cost anything?

SafeMom starts with a 7-day free trial on iPhone and Android.

Check the next product before it goes in your cart

Start your 7-day free trial and scan your first product in under a minute.

Download on the App StoreGet it on Google Play
A woman reading the label on a skincare product in a store aisle
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