About SafeMom
SafeMom is a free to download mobile app that turns a smartphone camera into a safety checker for cosmetics, skin-care products, and everyday toiletries. Snap a quick photo of a product label and SafeMom’s artificial intelligence compares every ingredient against a continually updated database of medical research and professional guidelines for pregnancy.
Within seconds you see an easy to read result that flags any concerning substances, explains why they matter, and tells you what’s safe to use. Our mission is to give every expecting parent the confidence to make informed choices without memorizing long chemical names or scrolling through countless web pages.
Our Story
The idea for SafeMom began in a tiny apartment bathroom during our founder Jamie’s first pregnancy. Faced with a crowded shelf of lotions, creams, and makeup, she realized she had no practical way to know which ingredients to avoid. Online lists of “do not use” chemicals were full of scientific terms that looked more like tongue twisters than something she could recall on a trip to the pharmacy.
One morning, staring at yet another unreadable label, Jamie wished out loud, “If only I could take a picture and get a straight answer.” That wish became a plan. Leaning on her background as a registered dietitian, she got to work designing an AI powered solution that anyone with a smartphone could use. The result of that hard work was SafeMom.
About Our Founder
Jamie holds a masters degree in nutrition sciences and has worked with countless patients through evidence based dietary and lifestyle changes. Her work in hospitals and clinics gave her firsthand insight into the anxieties parents face when navigating health information. Recognizing the growing role of digital tools in personal well-being, she completed additional training in data analytics and user experience design before launching SafeMom.
